According to data Unioncamere e Anpal almost 71% of companies have invested in the last year in digital technologies, new corporate organisational formulas and new business models in order to innovate and keep up with growing digitalisation. To manage these areas, however, you need a mix of skills: in 2021, in fact, companies increasingly demanded figures with transversal digital skills that can add value to the entire business ecosystem. Have they found them? Not always: it is well known that there is a shortage of such skills on the market.
How to train in a transversal way: the possibilities of the no code
The no-code methodology comes to the rescue of the lack of professionals suited to digital transformation. It allows anyone, without great technical expertise, to create websites, apps, e-commerce and other platforms without having to program anything.
Ncode is an academy that trains professionals who can use no code to create these web structures themselves.
Born in December 2020 from an idea of two young entrepreneurs under 30, Lorenzo Lodigiani and Giuseppe Stranieri, Ncode is the first Italian company entirely focused on the ecosystem of development without code, providing professionals with the tools to create digital solutions without using complex programming languages.
The company has identified a new profession that will be able to work across multiple areas of the business, leaving the most challenging and complex projects to developers ."We realised that with digitalisation, many professionals with very specific skills risk not finding companies to hire them in a few years' time. This is why we have seen that several professions can be integrated by studying the no-code methodology. One of them is the Digital Product Designer," says Lorenzo Lodigiani.
Digital Product Designer: the profile of the digital professional of the future
The Digital Product Designer is a professional able to create websites, apps and software by working on the whole process of creating a digital product, from conception to putting it online. All in no code. He can work as a freelancer or employee in complete autonomy in different realities such as web agencies, startups, SMEs and corporations operating on several fronts: the business side, because he knows the market to which he has to propose the product, making it profitable and in line with the company's needs; the UX and UI design side , because he has to create an information architecture in a structured way and in line with market trends and create a product that graphically captures the attention of the user who will use it; that of Copywriting, because the writing of text on apps, platforms and websites is also important, being the user's guide through the user experience; the Nocode Development, which is the heart of this profession because it allows the Digital Product Designer to create what he has hypothesized through the study of UX, UI and copywriting; finally the SEO and Analytics area.
"This new figure will be decisive in the future work landscape, because it encompasses all the digital skills that are essential for a company that wants to go digital and create something new. We're talking about skills that, when combined, make it possible to give life to a new project, focusing on the new transversal skills of the new generations of digital professionals," explains Giuseppe Stranieri, co-founder of Ncode.
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