Adrian Graf has been appointed Head of Marketing Communication and Media of Samsung Electronics Italy. In his new role, reporting directly to President Sung Taek Lim, Graf will be responsible for defining and developing the company's marketing plans, their management and implementation, and communication strategies.
The manager will lead the division that includes the Marcom area, the CRM area and the media area with the aim of innovating and further developing the relationship with end consumers through a multi-channel approach and thanks to an incisive and coherent brand story.
Graf continues the professional path he began at Samsung in 2014, first holding the position of Trade Marketing Director and then, within the Audio Video business unit of Samsung Electronics Italia, the role of Marketing & Trade Marketing Director TV Division, where he contributed to consolidating Samsung's leadership in the TV sector.
The manager boasts a consolidated know-how in the marketing area thanks to significant experience in important companies. He previously worked at the Bolton Group as Product Manager for several of the group's brands, in 1998 he joined Plasmon, Heinz Group, as Group Product Manager and in 2000 he joined Sara Lee Household & Bodycare Italia, in trade marketing for the pharmaceutical channel. In 2001 Graf joined San Pellegrino - Nestlè Waters Italy where he held roles of increasing importance and responsibility for the group's regional and international soft drink and mineral water brands.
Adrian Graf has a degree in Business Administration, specialising in Marketing, from the L. Bocconi University in Milan.
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