Italiaonline provides free digital training to businesses

Italiaonline joins Repubblica Digitale, the project promoted by the Department for Digital Transformation of the Presidency of the Council of Ministers to combat all forms of cultural digital divide

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chiapponi Italiaonline digitisation

ItaliaonlineItaly's largest internet company, through its membership of the Manifesto for the Digital Republic, joins thenational strategic initiative promoted by the Department for Digital Transformation of the Presidency of the Council of Ministers with the aim of combating the cultural digital divide in the Italian population, to support maximum digital inclusion and encourage education on the technologies of the future, accompanying the process of digital transformation of the country.

The initiative consists of a series of activities carried out in collaboration with other public and private entities, on the assumption that it is a common civic duty for the State, businesses and individual citizens to accompany the country's digital transformation. In particular, Italiaonline has chosen to collaborate with Repubblica Digitale with its corporate university Italiaonline Academy and the course "Le imprese a lezioni di digitale" (Businesses in digital lessons), a series of webinars to learn or investigate the best and latest digital communication strategies aimed at increasing business: proper online presence, visibility on search engines, e-commerce, export, social media marketing, and much more, with a focus on specific product sectors and/or geographical areas, in a work in progress that aims to take into account special needs expressed by the Department for Digital Transformation and other actors that are part of the Repubblica Digitale network.

The webinars, which are completely free of charge and available from January 2021, are aimed at SMEs, freelancers and VAT registered companies. The platform allows participants to ask questions, through an interactive chat, to the speakers on duty, who will answer in real time.

"We have appreciated the Repubblica Digitale project since its inception. Being part of it today has a special meaning for us," said Andrea Chiapponi, Chief Marketing Officer of Italiaonline. "We fully share the initiative's programmes and principles and, as a digital company, we consider it our moral obligation to make our specific know-how available to businesses and citizens. From our privileged vantage point on SMEs, we know that digitalisation is the key to success. Digital skills are now more essential than ever, and we are pleased to have a new opportunity to share ours, for the benefit of the future of the country's economy.


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