Omron's image recognition in a digital signage solution for retail

Omron Electronic Components has integrated its Human Vision Sensor (HVC) into a new digital signage solution from Nexmosphere for the retail sector.

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image recognition_Omron_Nexmosphere XEye Gender_1

Nexmosphere offers a wide range of sensors and actuators designed to transform Digital Signage from a simple content delivered on a screen to a rich and intuitive experience. One example is the recently launched X-Eye Gender detector , which enables content to be adjusted correctly, in full compliance with GDPR regulations, by capturing only specific data points of the person standing in front of the interactive and digital signage displays. The device is able to determine a person's gender and age, and the HVC sensor is at the heart of this. Omron HVC sensor is at the heart of it.

Nexmosphere's X-Eye sensor

With the creation of the X-Eye, Nexmosphere set out to provide a small, easy-to-integrate, non-intrusive, fully self-contained unit that would make software licences and Internet connections unnecessary. Omron's HVC-P2 provided the core of this solution, handling all the complexity of reading and recognising faces, bodies and gestures, while giving value and a high degree of certainty to the UART or USB interface.

Hubert van Doorne, Business Development Director at Nexmosphere, commented: "The main challenge in designing with the HVC-P2 was choosing between the many functions available for image recognition. Initially we focused on the data most useful to marketers but we are now preparing to expand the functionality. Recognising whether it's a man or a woman is invaluable in ensuring the right content is displayed at the right time, while age estimation helps marketers analyse visitor demographics.

The X-Eye Gender sensor is part of the Nexmosphere XY range, a line of sensors designed to detect the presence of users using interactive displays. The sensor offers a high level of confidence in gender determination and features adjustable settings including, among others, trigger levels and detection area. Data points trigger the display of specific content based on age or gender. It is small, easy to integrate and non-intrusive, making it ideal for applications such as shop and museum displays.

Omron's Human Vision HVC-P2 solution

Omron's Human Vision HVC-P2 component offers one of the fastest image recognition processes on the market today. The solution is an integrated module that includes a camera and an image processing board. It offers ten image detection functions for digital signage, home and office automation and security applications, namely: body detection, face recognition, hand detection, age, gender and expression estimation. The module is based on Omron's OKAO Vision software, a set of proven image recognition algorithms used in over 500 million digital cameras, mobile phones and surveillance robots worldwide.

 

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